Building a Successful Blog
What are the key components of making sure your blog works as much as possible? We have reached the final stage of the “Building the Right” section of our series, building a successful blog. In this part of the series, I would like to focus my attention on some of the design features of your blog.
These are just some of the goal-setting shareware that you can use to build a successful blog. Most, if not all, are from my experience of the last 4 years. And there are other parts I found when I asked my followers a similar question on Twitter. “Why are we talking about this here?” I know you are thinking that. One, because I want to. And secondly, before you start the design process, you need to know what you need for your design. Knowing this simplifies the first design process. And you and your design company will appreciate the fact that you are now considering these things and not during the process.
If there is any question you need to keep in mind while reviewing what your blog looks like and how it works, it might be:
How does this affect your readers’ knowledge?
Can your students get what they want?
Will it be easier for your readers to participate in the discussions promoted on your blog?
If your students want to reach you, can they?
If they want to register, can they get it and get it easily?
Give them what they want?
The important part
1. Search options
One of your goals as a blogger is to keep your readers on your blog. You want them to see and read your content so you can ask them to read it. And if they don’t get it, they get it anywhere. To help your readers find what they need, provide a search box somewhere at the top of your blog. If almost all blogging forums do not have a way to add your blog, you can own one if you are the type of person. Make sure you have it installed. If you work with a design company and they are good, they will install it for you without your request.
Even if you do not give them a local address or phone number, you still have a way for your readers to contact you. I do this in many ways. Sometimes I can enter my email address in the mail so that our readers can contact me about some posts if they want. The main part we use to provide our contact information is our contact page.
On my contact page, I provide my local address, the social media/network services I use, and the contact form. The contact form will come to my email when the visitor completes it. If you are a business or professional services company, how can your students contact you? Make sure you serve them as much as possible. One of your goals as a business or company is to take a picture of a potential lead. Give yourself a way to do this.
3. Call to action
If you work with the “communication information” discussed in # 2, you are called a call to action. Also, if you are a business or service company, isn’t tracking your marketing plan one of your goals? A call to action will help you to do this.
You want to encourage your readers to contact you, get a price, sign up or buy from you. Calling for action is an option to join up to four free newsletters or newsletters that you offer to your readers. Or it could be a quick form asking them for information about a new product you just brought. The number of ways you can use “call to action” is never-ending.
Additionally, when done correctly, you will create a list of people you choose to receive information from. Use this tool to enhance your marketing efforts.
This is one of the parts that should be at the top of your blog and easily found. Make it clear and easy for your readers to subscribe via RSS or email. Why both? Because there are still many people who do not know about RSS, let them understand it. Everyone knows what email is. We offer two options for all blogs we create for our clients. And I don’t care what our readers are using. The important thing here is to make sure it is very visible and easy to register. And do not include the full list of those subscription options in your blog. First, they are solid and you do not need them. If you burn your feed with one of the feed services using the Universal button, they will find the option they are looking for.
Another thing we do is provide a short video link that explains what RSS is. Even after reading so many blogs, I still do not understand the use of RSS. That’s why you should include content that explains what RSS is and how they can use it.
5. Categories (Index for your blog)
The sections you should include in your blog are references to your blog. This section should be at the top of your sidebar for easy reference. And you should try to limit your categories to no more than 20. (Yes, I know there are a lot of us on the blog for profit). Assign a category to each blog post. (One category is advanced. If you need to specify additional “tags” in your post, use tags, not multiple categories). It allows your readers to find those items using categories because one can use an index or table of contents. Also, when someone is looking for information on a blog, he or she can probably use sections like references. Apply categories before they use the archive calendar. That’s why I do not like archive calendars in blogs. I think they are wasting space.
Some bloggers have their own categories at the top or bottom of the page. It’s good if your blog is well established and has 1000 subscribers. However, to get a new blog, keep it up.